World Medicine Advances to TURQUALITY® Main Program

World Medicine, one of the fastest-growing pharmaceutical manufacturers in Türkiye in recent years, has been included in TURQUALITY®, the world’s first and only state-supported branding program implemented by the Ministry of Trade of the Republic of Türkiye.

Shaping its investments in line with its vision of becoming the pharmaceutical company that contributes the most to Türkiye, World Medicine has added another achievement to its success story. Having applied to TURQUALITY®, the world’s first and only state-supported branding program launched by the Ministry of Trade of the Republic of Türkiye in 2004, the company qualified to join the program following the evaluation process.

Designed for Turkish brands operating in specific sectors and aiming to grow in international markets, TURQUALITY® evaluates companies that meet defined corporate and financial criteria. The program, which aims to promote Türkiye’s high value-added exports and strengthen the image of Turkish products worldwide, provides support to the brands within its scope in areas such as marketing and promotion, consultancy, training, and human resources.

“We will further strengthen our power”

Commenting on the development, Sohrab Mammadli, Vice Chairman of the Board of Directors of World Medicine, said, “We work with the goal of being a reliable business partner and a leading company in every country and field in which we operate. In order to sustain our success, we aim to be the first company that comes to mind in the countries where we are present and to increase our global market share. All of our investments and our growth trajectory serve these goals. In total, we have held the title of Türkiye’s export champion three times, including consecutively over the last two years. While our export performance has made us the leader today, we will continue to grow with the vision of becoming the company that contributes the most to the Turkish economy, and with the support of the TURQUALITY® program, we will further strengthen our position. Our presence in global markets will now become even more meaningful.”

Thanks to the TURQUALITY® program, which offers strategic advantages to brands aiming to become global brands, World Medicine, holding the title of Türkiye’s Pharmaceutical Export Champion, will have the opportunity to further enhance its competitiveness in international markets.